SMB's drive the CRM road

Here's a SMB report from Yahoo that shows that CRM is a big concern for SMB's. Why? Because it produces money. There are way too many forgotten clients out there that really don't mind spending the money as long as your company gives them great value and remembers them when they need you most.

I totally agree. In fact next Thursday we're hosting a seminar (more info here) that focuses on how SBS 2003 and Microsoft CRM 1.2 can get more sales for the average SMB.

If you haven't looked at a CRM package you probably want to start thinking about it. The only problem is that the initial outlay of money appears high but if a sales or two can be justified from the purchase then the ROI is more than made up for.

Also, the buzz out of Redmond is that SBS 2005 (codename: Cougar) will contain a 5 user copy of CRM out of the box. Better get used to it now!